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Case Study
Tess Kennedy Yoga
Never Selfish:
Future-proofing MUTHA with dimension and attitude, because self care is not an act, it’s a muthafuckin attitude.
Problem
Building a cult following through product launches, distribution and bold visual identity, MUTHA needed to future-proof the business with a strong POV beyond product and a more diverse portrayal of beauty.
Insight
Self Love is not a fleeting moment we apologize for, it’s a constant state we aspire to live in.
New Narrative
Building a cult following through product launches, distribution and bold visual identity, MUTHA needed to future-proof the business with a strong POV beyond product and a more diverse portrayal of beauty.
Results
Self Love is not a fleeting moment we apologize for, it’s a constant state we aspire to live in.
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