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Case Study

Tess Kennedy Yoga

Never Selfish:
Future-proofing MUTHA with dimension and attitude, because self care is not an act, it’s a muthafuckin attitude.

Problem

Building a cult following through product launches, distribution and bold visual identity, MUTHA needed to future-proof the business with a strong POV beyond product and a more diverse portrayal of beauty.

Insight

Self Love is not a fleeting moment we apologize for, it’s a constant state we aspire to live in.

New Narrative

Building a cult following through product launches, distribution and bold visual identity, MUTHA needed to future-proof the business with a strong POV beyond product and a more diverse portrayal of beauty.

Results

Self Love is not a fleeting moment we apologize for, it’s a constant state we aspire to live in.

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